Thursday, January 29, 2015

Developing Technologies in the Television and Film Industries

Unit 4

This blog will explore the development of the technology in media; how it has changed over time, and also investigate the effect these technologies had on both the audience and the producers who made them.

Development in media technology has majorly evolved since its beginning and it is dictating the society we live in. It is evident that media technology has the ability to influence both society and culture. Print media - such as books, and magazines - began in the 19th century. This was the beginning to modern media. It was from there that print media and their contents can be mass produced, not only accessible to entire groups of readers, but to millions of people.

Some major advances made in the industry have involved satellite, cable, analogue, digital, film based technologies, interacive, the internet, HD television, content streaming, and on-demand viewing. Such technologies have changed the ways in which audiences view media content, and also how produces select media content within the industry.

Satellite Television

One development in the television industry has been the Satellite Television: a system of supplying television programming by using broadcast signals, which are relayed from communication satellites. these signals are recieved by an antenna referred to as a satellite dish. They provide a wide range of channels and services, especially to geographic areas without terrestrial television or cable.

Satellite offers many solutions to broadcast and cable problems. Though satellite television technology is still evolving, it has already become a popular choice for many television viewers.

Satellite has influenced the ways producers select media content, making it easier for them to be able to upload their programmed without satellite signal difficulties or interference, making it easier for viewers to view content. It provides more produces more audience rating around the world, due to its good signal. One negative side effect would be natural interference; if the weather is bad, connection can be lost, and signal may not be as strong as usual, meaning the audience will not be able to watch their programmes.

Cable Television

As well as this, Cable Television was another advancement in television development. It was another way for audience to recieve signal on television through a cable. Cable television runs underground to individual homes and provides them with signal to watch television. Cabel television provides a range of television channels which producers can now upload with their programmes without any delay.

One advantage of Cable is that it provides a range of programmes and channels for many different types of audience. A disadvantage may be cable not having a reputation of good quality pictures, and for not being as reliable.

Analogue to Digital

Before the digital switchover in 2012, the most common way of viewing television was analogue. Since Analogue (Signals sent on a wave analogous to the source signal) does not function anymore, Digital (A transmission of audio and video by digitally processed and multiplexed signal) is now its successor - with many advances, making it an important technological development.

Having an Analogue television meant having to purchase a new one, which would have been already digitized, or they bought a set-top-box.

Digital offers better quality picture and sound, as well as more channels, digital has many other advantages over its analogue predecessor. As well as the basic advances, Digital viewers could pause, rewind, and fast forward their programmes which have been downloaded - viewers would rarely miss a program. Producers benefit from the digital crossover because of the great benefits digital had to offer its customers.

Interactive Television

Interactive Television (ITV or iTV) is a 'two way' cable system which enables viewers to issue commands and give feedback information through a device called a setup box. Viewers are able to select programmes which they would like to watch, at what time, and can also place orders in response to commercials. Newer setup boxers offer access to email, granted they have internet access.



Viewers become more involved, and in control of what they are watching.



Film Based

The film industry has also been impacted by technological advances. This film based technology includes CGI (Computer-Generated Imagery) which is the application of computer graphics which create or contribute to the visuals. The benefits of this in film meant that CGI software allowed individual artists and smaller companies to make professional-grade film.


This technology is a great way for producers to earn a major profit in 3D. It is also a way for adiences to enjoy their film watching experience. Many films have even been remade using CGI works. For instance, the film Titanic (1997) was released in 2012 in 3D - attracting audiences who had seen the first film.







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